Structured data. Site-based retargeting. Roll up map. Yield optimization. Truth in caller id act⏎
Total sends. Responsive design. Web analytics. Self service. Real time bidding⏎
Relevancy. Tag management. Segmentation. Referral traffic. Value proposition⏎
Tag. Representative samples. Soft offers. Roi or romi (return on marketing investment). Third-party targeting⏎
Recency, frequency, monetary analysis (RFM). Required response rate. Third-party targeting. Rollout costs. Roadmap⏎
Recommendation. Social data. Value proposition. Sale offer. Time- and location-based dynamic content⏎
Visits. Relevancy. Unsubscribe rate. Random sampling. Recency, frequency, monetary analysis (RFM)⏎
Smart data. Visits. Self service. Rich media. Unstructured data⏎
Timeliness. Voice of the institution (VOI). Soft bounces. Site-based retargeting. Tag management⏎
Social media advertising. Scripts. Total sends. Tag management. Social data⏎