slogan - by-line, tag line, maxim, advertisement⏎
whistle-blower - informer⏎
satisfactory - acceptable, sufficient, good enough⏎
retain - keep something, hold something back preserve⏎
shopper - buyer, purchaser⏎
uncontested - unopposed, undisputed⏎
unfriendly - hostile, opposing, antagonistic⏎
stranglehold - complete control, retention⏎
sensitive - aware, understanding, discriminating, react quickly, (information) not to be shared⏎
spec - specification, detailed description⏎