variable - changeable, non-uniform⏎
strife - contention, a quarrel, angry disagreement⏎
specific - special, particular, clearly defined, precise and clear⏎
value - worth, price, importance⏎
smart - intelligent, clever, advanced (technology)⏎
slogan - by-line, tag line, maxim, advertisement⏎
sole - only, one⏎
seller - vendor, trader⏎
unskilled - untrained, unqualified, inexpert⏎