venture - enterprise, speculate, undertaking, business project or activity⏎
yardstick - gauge, a measure⏎
strapline - slogan⏎
x-rated - adult, pornographic, unsuitable for children and under-age people⏎
stranglehold - complete control, retention⏎
saturate - drench, overproduce, over supply⏎
slash - reduce something by a large amount cut⏎
viable - possible, cost-effective, safe, can be done or achieved or used, likely to be successful⏎