serve - provide, help, spend time, do duty for⏎
unprofitable - uneconomic, unproductive, profitless⏎
strategic - planned⏎
upkeep - maintenance, preservation⏎
talent - aptitude, natural ability, gift, passion, calling⏎
scrutinise - scan, look at or examine closely, scrutinize⏎
upsurge - sudden large increase⏎
zeal - keenness, willingness, enthusiasm⏎
team - group, unit, outfit, company⏎
tier - level, layer, series⏎