Hard bounces. Firmographics. Discriminant analysis. Data management. Data integration⏎
Deterministic matching. Customer interactions / transactions. Heuristics. Engagement. Identify management (IM)⏎
Email click-through rate (CTR). Dwell rate. Digital marketing. Direct navigation. Day part targeting⏎
Data exchanges. Discount offer. Direct mail. Customer interactions / transactions. Hard offers⏎
Exit pages. Discount rate. Dynamic content. Demand-side platform (DSP). Dynamic creative⏎
Half life. Discount percentage. Customer satisfaction (CSAT). Data management platform (DMP). Customer journey mapping⏎
Discriminant analysis. External data source. Demand-side platform (DSP). Customer journey map (CJM). Data inventory⏎
Incentives. Engagement. Data cleansing/standardization. Direct mail. Deterministic matching⏎
Data warehouse. Identify management (IM). Free gift offer. Data governance. Direct mail⏎
Dynamic creative. Discriminant analysis. Data inventory. Data onboarding. Discount rate⏎