External data source. Day part targeting. Data. Email conversion rate (CR). Information architecture⏎
Discount offer. Half life. Email service provider (ESP). Digital marketing. Data onboarding⏎
Data matching. Hard bounces. Data survivorship. Data exchanges. Incentives⏎
Direct mail. Double opt-in. Gamification. Dwell rate. Customer life stage⏎
Ibeacon. Discount offer. Deterministic matching. Future state. Data identification⏎
Customer interactions / transactions. Design thinking. Direct navigation. Customer insight. Data activation⏎
Heuristics. Emotional state. Customer journey mapping. Data integration. Goal⏎
Dwell rate. Discriminant analysis. Heuristics. Descriptive cluster models. Data management⏎
Double opt-in. Data cleansing/standardization. Data identification. Data onboarding. Free gift offer⏎
Digital journey. Discount offer. Free gift offer. Data identification. Customer retention rate⏎