gimmick - trick, novelty, contrivance⏎
driver - a resource, process or condition that is vital for the continued success and growth of a business⏎
hazardous - dangerous, damaging⏎
equipment - tools, machinery, wherewithal⏎
explain - justify, account for, interpret⏎
independent - unconnected, uncontrolled, unsupported, unrelated⏎
memorandum - report, proposal, record⏎
mature - experienced, well-developed, well-established⏎
label - tag, brand, mark of identification⏎