hallmark - sign, feature, indication, standard (of quality of something)⏎
headline - main, overall, total, story, message⏎
hub - centre, focus, chief thing center⏎
evaluation - opinion⏎
incoming - arriving, received⏎
image - impression, picture, copy, reflection⏎
inoperative - invalid, unusable, powerless, not working⏎
gratis - free, uncharged⏎
lure - persuade, entice, tempt⏎
gimmick - trick, novelty, contrivance⏎