equity - money, capital, funds, asset, share⏎
exorbitant - overpriced, dear, extortionate⏎
hostile - unfriendly, adverse, attacking⏎
handle - deal with, manage, be responsible for, organise, organize⏎
generic - standard, unbranded (product)⏎
evolve - develop gradually, become, unfold⏎
head-to-head - confrontation, standoff, battle, fight, argument, debate (between two parties)⏎
kudos - prestige, esteem⏎
haggle - argue, barter, bargain⏎
futile - useless, absurd, pointless⏎