Ad serving. Ad serving. Break even (be) response rate. 2nd party data. Absolute minimum test size⏎
Content management. Api. Break even (be) response rate. Creepy factor. Cost per media property⏎
Customer effort score (CES). Content-based advertising. A/b split. Ad suppression. Content management⏎
Abandon rate. Attribution. Completeness. Attribution model. Ad exchange⏎
360 degree customer view. Believability and reputation. Break even (be) response rate. Concise representation. Completeness⏎
Customer acquisition cost (CAC). Accepted (aka delivered) rate. Consistent representation. Abandon (outbound). A/b split⏎
Creepy factor. Accuracy. Conversions. Contextual advertising. Consistent representation⏎
Accuracy. Audience management. Conversions. Customer data integration (CDI). Customer experience score⏎
Absolute minimum test size. Contact strategy. Ad suppression. Broadcast email. Addressability⏎
Broadcast email. Collaborative filtering. Conversion rate. Absolute minimum test size. Audience-based advertising⏎