A/b split. Addressable tv. Creepy factor. Content-centric lead nurturing. Add-on items⏎
Cookies. Customer acquisition cost (CAC). Allowable acquisition cost (AAC). Buy one, get one (BOGO). Anonymized data⏎
Clusters. Audience management. Content management. Analytics. Big data⏎
Ad server. Average revenue per user (ARPU). Amount of data (coverage). Attribution modeling. Closed loop analysis⏎
Access. Call-to-action. Cross-channel/multichannel/omnichannel marketing. Content management. Content-centric lead nurturing⏎
Buy one, get one (BOGO). Audience-based advertising. 360 degree customer view. Amount of data (coverage). Chaid⏎
Crm/customer database management. Cpm. Cross-channel/multichannel/omnichannel marketing. Clusters. Addressable advertising⏎
Ad server. Attribution modeling. Cross-channel/multichannel/omnichannel marketing. Customer experience (CX). Accepted (aka delivered) rate⏎
Ad network. Access. Abandon (inbound). Believability and reputation. Accepted (aka delivered) rate⏎
Cross-channel/multichannel/omnichannel marketing. 1st party data. Contextual advertising. Absolute minimum test size. Audience management⏎