Anonymized data. Customer acquisition cost (CAC). Attribution. Attribution modeling. Amount of data (coverage)⏎
Anonymized data. Accuracy. Conversion rate. Attribution model. Contact strategy⏎
Brinker's map. Accepted (aka delivered) rate. Access. Abandon rate. Cumulative cost per lead⏎
Cumulative cost per lead. 2nd party data. Analytics. Cookies. Consistent representation⏎
Addressable tv. Conversions. Content-based advertising. Addressable advertising. Addressable advertising⏎
Api. Addressable advertising. Agency trading desk. Break even (be) response rate. Customer acquisition cost (CAC)⏎
Abandon (outbound). Broadcast email. Ad network. 1st party data. Cumulative cost per lead⏎
1:1 marketing. 2nd party data. Customer effort score (CES). Contact strategy. Brinker's map⏎
Analytics. Customer experience (CX). Buy one, get one (BOGO). Cost per media property. Audience management⏎
Current state. 1st party data. Channel. Cpm. Amount of data (coverage)⏎