Average revenue per user (ARPU). Addressable tv. Cookies. Audience management. Audience-based advertising⏎
Call-to-action. Cookies. Amount of data (coverage). Ad exchange. 1st party data⏎
Customer acquisition cost (CAC). Continuity offer. Api. Clusters. Ad server⏎
Analytics. Addressability. Conversions. Ad exchange. Attribution model⏎
Closed loop analysis. Bounce rate. Content-based advertising. Buy one, get one (BOGO). Accepted (aka delivered) rate⏎
Attribution. Cross referencing. Contact strategy. Algorithm. Customer experience (CX)⏎
Audio. Algorithm. Consistent representation. Ad server. Accuracy⏎
Brinker's map. Content-based advertising. Behavioral targeting. Ad exchange. Amount of data (coverage)⏎
Buy one, get one (BOGO). A/b split. 2nd party data. Access. Believability and reputation⏎
Conversion rate. Cross referencing. Attitudinal data. Abandon (inbound). Brinker's map⏎